Word of mouth

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Word of mouth is an idiom that is older than you may think. We will look at the meaning of the term word of mouth, when it first came into usage and some examples of its use in sentences.

Word of mouth describes information that is passed orally from person to person in an informal manner, information that is transmitted without being written down. Word of mouth may refer to an oral tradition or storytelling, but today it is most used to describe informal advertising. When something has good word of mouth, it means that people who have sampled the service or merchandise tell friends, family and strangers of their positive experience with that service or merchandise. Books and films are often successful or unsuccessful based on word of mouth advertising. The idiom word of mouth, first used in the 1500s, is an Anglicization of the Latin phrase viva voce, which literally means with living voice but is usually translated as word of mouth. When used as an adjective before a noun, the phrase is hyphenated as in word-of-mouth. With the advent of social media the term word of finger has been coined, as well as electronic word of mouth, to describe such marketing online.


Since launching in 2011, Kuiu has grown into a profitable business with $50 million in annual sales through word of mouth, social media, and crowdsourcing campaigns. (Fortune Magazine)

Services like Yelp, Airbnb and Amazon rely on this electronic word of mouth to keep users coming back. (The New Scientist Magazine)

With word of mouth, I attracted many brands and suddenly found myself in what I am doing now. (The Daily Sabah)

“Undoubtedly, word-of-mouth recommendation enjoys the biggest trust from consumers and if it is combined with the power of digital formats, its potency can reach optimum levels,” Craig Johnson, head of research solutions in Southeast Asia, North Asia and Pacific for Nielsen, said. (Thanh Nien News)

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