Guest Blogging—Build Your Personal Brand

Photo of author

Danielle McLeod

Danielle McLeod is a highly qualified secondary English Language Arts Instructor who brings a diverse educational background to her classroom. With degrees in science, English, and literacy, she has worked to create cross-curricular materials to bridge learning gaps and help students focus on effective writing and speech techniques. Currently working as a dual credit technical writing instructor at a Career and Technical Education Center, her curriculum development surrounds student focus on effective communication for future career choices.

Guest blogging is a practice where you write and publish content on other websites or blogs that are not your own. In this type of arrangement, you, the guest blogger, get exposure to a new audience, and the hosting website gains fresh content for its readers.

It allows you to contribute expertise to other websites or blogs, build authority, and enhance your online presence. Additionally, it provides a platform for networking and relationship-building within your industry. 

In this article, we will explore the value of guest blogging for freelance writers and highlight its key benefits. Learn about how to find the right blogging opportunities, how to pitch your ideas, tips for researching and blending your materials, and how to promote your posts to build a new clientele.

How to Find the Right Guest Blogging Opportunities

Guest Blogging—Build Your Personal Brand 1

Remember, when searching for guest blogging opportunities, focus on finding blogs that align with your expertise and target audience. Prioritize quality over quantity, and aim for blogs that demonstrate engagement and have an active readership. Take the time to review their guest post guidelines and familiarize yourself with their content to ensure a good fit.

Methods of Finding Relevant Blogs

When it comes to finding the right guest blogging opportunities, you can employ several effective methods.

Conduct Targeted Google Searches

Use specific search queries to find blogs that accept guest posts in your industry. Combine keywords related to your niche with phrases like “write for us,” “guest post guidelines,” or “submit a guest post.” 

Utilize Blog Directories

Online blog directories can be valuable resources. Websites like AllTop, BlogLovin, and MyBlogGuest provide categorized lists of blogs in various niches, making it easier to find relevant opportunities.

Explore Social Media

Platforms like Twitter, LinkedIn, and Facebook can help connect with bloggers and discover guest blogging opportunities. 

Analyze Competitors’ Backlinks

Identify other writers or competitors in your niche who have contributed guest posts. Use backlink analysis tools like Ahrefs or Moz to discover the websites where they have published guest content. 

What Factors Should Be Considered When Choosing Blogs?

When choosing blogs, ensure they align with your goals and target audience. Here are key factors to consider when evaluating potential guest blogging opportunities:

Relevance to Your Niche

Look for blogs that are closely related to your industry or niche. The content of the blog should be relevant to your expertise and the topics you cover. 

Audience Alignment

Consider the target audience of the blog. Are they the same demographic or readership you want to reach? Ensure that the blog’s audience aligns with your target audience, as this increases the chances of engagement.

Domain Authority and Reputation

Domain authority is a metric that indicates a website’s overall strength and credibility. Higher domain authority suggests a more established and reputable blog. Tools like Moz’s Domain Authority or Ahrefs’ Domain Rating can help you gauge a blog’s authority. 

Guest Post Guidelines

Review the blog’s guest post guidelines carefully. Each blog may have specific requirements, formatting guidelines, or content preferences. Ensure you meet these guidelines and align your writing style and topics with the blog’s expectations. 

Engagement and Interaction

Look for blogs where readers actively comment, share, and interact with the content. A vibrant and engaged readership indicates that your guest post is more likely to be seen and shared.

What Is the Best Way to Pitch an Idea?

Guest Blogging—Build Your Personal Brand 3

Pitching an idea refers to presenting and advocating for a concept or project to an individual or group to gain their interest or collaboration. This is an opportunity for a freelance writer to sell their experience and collaborate with a new client.

Effective pitching requires a combination of effective communication skills and knowledge of the target audience. It is highly suggested that you do your homework in advance to find a relevant blog.

How to Craft a Pitch Email

When crafting a pitch email to present your ideas, including wording and organization to grab the recipient’s attention is part of the process. You also want to make it personalized to help focus your brand and niche-specialty. Here are some details you need to include in your pitch email:

Subject Line

Create a subject line that is concise, attention-grabbing, and reflects the essence of your pitch. It should pique the recipient’s curiosity and compel them to open the email. 

  • Exclusive Content Proposal: [Your Idea] for [Publication/Website]
  • Innovative Idea for Collaboration: [Your Idea]


Tailor your pitch email to the specific recipient. Address them by name and demonstrate that you have researched their work or publication. Personalization shows that you value their time and are genuinely interested in collaborating. 

  • Start the email with a greeting like “Dear [Recipient’s Name],”
  • Reference a recent article or project they worked on and express your appreciation or interest in it.


Begin your email with a brief introduction stating who you are and why you are reaching out. Keep it concise and focus on capturing their attention. Mention any relevant achievements or credentials related to your idea to establish credibility.


Immediately grab the recipient’s attention by highlighting your unique and compelling idea. Clearly communicate the value or benefits it offers. Make it clear why your idea is relevant or different from what they have seen before. 


Provide a well-structured overview of your idea. Explain the concept, its potential impact, and how it aligns with the recipient’s interests or audience. Use persuasive language and provide supporting evidence or examples if applicable. Break down ideas into easily understandable points.

Call to Action

Clearly state what you seek from the recipient, such as a collaboration or the opportunity to contribute content. Make it easy for them to respond by suggesting next steps or offering alternatives for further discussion.

How to Follow Up on Pitches

If you haven’t had a response concerning your pitch or you’ve been asked for more information, don’t give up. This doesn’t mean there isn’t interest. Freelance writing is a competitive industry, and part of your success is standing above the rest. Following up on a pitch is important for several reasons. 

An effective follow-up includes the following:

An Expression of Interest 

Clearly state that you value the recipient’s time. This demonstrates your commitment and persistence in pursuing the collaboration or opportunity.

A Respect of Time

Provide a suggested timeline for further communication, indicating when you plan to reach out again. This shows that you respect their schedule and are mindful of not being overly intrusive. 

The Next Steps

Recap the next steps you discussed in your initial pitch email. Remind the recipient of any specific actions they were supposed to take or any information they requested from you. 

Communication Alternatives

If appropriate, provide alternative means of communication for the follow-up. For instance, you can suggest a phone call, a meeting, or a video conference to discuss the idea further.


Conclude the follow-up section by expressing gratitude for their time, consideration, and any feedback or insights they have already provided.

Guest Blogging Pitch Examples

Pitch Sample for a Specific Target Publication

Subject: Collaboration Opportunity: Freelance Guest Blogging Proposal for [Target Publication]

Dear [Editor’s Name],

I hope this email finds you well. My name is [Your Name], and I am a freelance writer specializing in [Your Niche or Expertise]. I have been an avid reader of [Target Publication] for quite some time and truly admire the valuable insights and engaging content you consistently deliver to your audience.

I am reaching out today to propose a collaboration opportunity that would greatly benefit both [Target Publication] and me. I would love to contribute as a guest blogger, sharing my expertise and unique perspective with your readership.

Here are a few key points to consider:

  • Expertise and Relevance: With over [X] years of experience in [Your Niche], I have developed a deep understanding of [specific topic or industry]. My articles have been featured in reputable publications such as [Publication Name], and I have received positive feedback for my ability to simplify complex concepts and engage readers.
  • Unique Angle and Topics: I have identified several topics that align well with [Target Publication]’s audience and editorial focus. These include [Topic 1], [Topic 2], and [Topic 3]. Each article would provide practical insights, actionable tips, and thought-provoking discussions that resonate with your readers.
  • Engaging Writing Style: My writing style is engaging, conversational, and backed by thorough research. I strive to deliver content that is not only informative but also captivating and enjoyable to read. I am confident that my contributions will add value to your publication and attract increased readership.

I would be more than happy to provide writing samples or a detailed outline of any of the proposed topics to give you a better sense of my writing style and the potential value I can bring to [Target Publication].

If this proposition aligns with your content strategy and you are open to exploring a guest blogging collaboration, I would be thrilled to discuss further details. I am open to your suggestions regarding word count, submission guidelines, and any other specific requirements to ensure a mutually beneficial partnership.

Please let me know if you would be available for a brief call or if you prefer to communicate via email. I am flexible and willing to accommodate your preferred method of communication.

Thank you for considering my proposal. I greatly appreciate your time and attention. I look forward to the opportunity to contribute to [Target Publication] and help provide valuable content to your esteemed readership.

Warm regards,

[Your Name]

[Your Email Address]

[Your Phone Number]

[Your Website or Portfolio Link]

Pitch Sample for a General Inquiry

Subject: Freelance Guest Blogging Inquiry

Dear [Editor’s Name],

I hope this email finds you well. My name is [Your Name], and I’m a freelance writer with a passion for creating engaging content in the [Your Niche or Expertise] field. I recently came across [Target Publication] and was impressed by the quality and relevance of your published articles.

I’m reaching out today to inquire about possibly contributing as a guest blogger to [Target Publication]. I believe my expertise and writing style would resonate well with your audience.

Here are a few reasons why I think a collaboration could be mutually beneficial:

  • Expertise: With [X] years of experience in [Your Niche], I have developed a deep understanding of [specific topic or industry]. I can offer unique insights and valuable information to your readers.
  • High-Quality Content: I take pride in delivering well-researched, informative, and engaging articles. I strive to provide practical tips, actionable advice, and thought-provoking perspectives.
  • Topics of Interest: I have a few topic ideas that would be a great fit for [Target Publication]. These include [Topic 1], [Topic 2], and [Topic 3]. However, I’m also open to discussing other topics that align with your content strategy and audience preferences.

I would be more than happy to share writing samples or provide a detailed outline for any of the proposed topics to give you a better sense of my writing style.

If you’re interested in exploring this opportunity further, I’d love to discuss the details and any specific guidelines you may have. I’m flexible and willing to work within your requirements to ensure a smooth collaboration.

Thank you for considering my inquiry. I appreciate your time and look forward to the possibility of contributing to [Target Publication].

Best regards,

[Your Name]

[Your Email Address]

[Your Website or Portfolio Link]

Pitch Sample to Initiate Conversation 

Subject: Inquiry: Guest Blogging Opportunity

Dear [Contact’s Name],

I hope this message finds you well. My name is [Your Name], and I’m a freelance writer specializing in [Your Niche or Expertise]. I came across your website and was impressed by the valuable content you offer to your readers.

I wanted to reach out and inquire if you accept guest bloggers or if there might be an opportunity for collaboration. I believe my expertise in [Your Niche] could provide value to your audience as I offer the following:

  • Expertise: With [X] years of experience in [Your Niche], I can offer your readers unique insights and valuable information.
  • Engaging Content: I’m dedicated to delivering well-researched, informative, and engaging articles that provide practical tips and actionable advice.
  • Relevant Topics: I have several ideas that I believe would resonate with your audience. However, I’m also open to discussing other subjects that align with your content strategy.

If you’re considering guest blogging or if you’d like to discuss potential content ideas, I would be delighted to explore this opportunity further.

Thank you for your time, and I look forward to hearing from you.

Best regards,

[Your Name]

[Your Email Address]

[Your Website or Portfolio Link]

What Are the Best Practices for Writing Guest Posts?

Guest Blogging—Build Your Personal Brand 4

Writing guest posts can be a valuable opportunity to expand your reach and establish yourself as a leader in your industry. Consider these best practices to help you be noticed and build a regular clientele. 

Research and Topic Selection Processes

Before approaching a blog for guest posting, thoroughly research and familiarize yourself with its content, target audience, and writing style. This will help you understand the topics that resonate well with their readers. Choose subjects that align with both the blog’s focus and your own expertise to ensure relevance and value.

Delivering Value to the Target Audience

When writing guest posts, it’s crucial to prioritize delivering value to the target audience. Put yourself in their shoes and consider what information or solutions they would find most valuable. Tailor your content to address their questions or provide actionable tips they can apply.

Write your guest post with a focus on providing practical value, whether it’s sharing industry best practices, offering step-by-step guides, or presenting thought-provoking ideas. For example, if you’re writing a guest post for a blog in the fitness niche, you might share a workout routine tailored to busy professionals who struggle to find time for exercise. 

Blending Your Voice with the Blog’s Tone

Adapt your writing to match the blog’s overall voice, tone, and level of formality. This may take some practice and editing, but it is worth it. 

A blog’s tone may be conversational, authoritative, friendly, or professional. Pay attention to the vocabulary and writing style used in the blog’s existing content, and try to align your writing with that tone.

For example, let’s say you’re writing a guest post for a technology blog known for its approachable tone. Even if you have a more technical background, you will adjust your writing style to be more accessible, using everyday language and examples the readers will understand.

What Is the Best Ways to Promote Guest Posts?

After your guest post is published, engaging in self-promotion is essential. Here are a couple of key areas where you can focus your self-promotion efforts:

  • Your website: Create a dedicated section on your website where you showcase your guest posts. Provide a brief introduction to each post and include a link to the full article on the hosting blog. 
  • Social media: Use your social media platforms to promote your guest posts. Write engaging posts with excerpts, visuals, or questions about the article. Include a link to the guest post and encourage your followers to read, comment, and share.
  • Email newsletter: If you have an email newsletter, feature your guest posts in it. Write a brief introduction and include a direct link to the article. 

Stay Engaged with Your Content

  • Respond to comments: Regularly check the comments section of your guest post and respond to comments promptly. 
  • Encourage further discussion: When appropriate, invite readers to share their opinions, experiences, or additional insights related to the topic. 
  • Share the post’s comments on social media: Highlight interesting or insightful comments from the guest post’s comments section on your social media platforms. 

What Are Some Tips for Client Acquisition?

Remember, acquiring clients is an ongoing process that requires persistence and continuous improvement. Implement these tips to increase your chances of attracting clients who value your skills and expertise.

Create a Strong Author Bio 

Ensure you have a compelling author bio. Highlight your expertise, selling points, and relevant accomplishments. Keep it concise and include a call-to-action or link to your portfolio or website so that interested clients can learn more about you.

Demonstrate Experience

Demonstrate your experience by highlighting specific projects you’ve worked on, notable clients you’ve collaborated with, or any certifications or credentials you possess.

What Are the Common Mistakes to Avoid When Guest Blogging?

When guest blogging, it’s important to be aware of potential pitfalls that will work against your success:

  • Not researching the target blog
  • Ignoring guest post guidelines
  • Lacking originality
  • Poor grammar and spelling
  • Overpromoting yourself or your business
  • Lacking engagement
  • Neglecting to promote your guest post
  • Forgetting to follow up


Considering the numerous benefits and strategies associated with guest blogging, it is highly encouraged to explore this growth strategy. Whether you’re a freelance writer looking to expand your reach, a blogger aiming to increase your audience, or a business seeking to establish thought leadership, guest blogging can be a powerful tool. 

Start by identifying relevant blogs in your niche or industry that accept guest contributions. Research their guidelines, audience, and content preferences to ensure a good fit. Craft high-quality, valuable content that aligns with the blog’s tone and audience. Engage with readers and promote your guest posts to maximize their impact. 

Use guest blogging as an opportunity to share your knowledge, connect with new audiences, and grow your online presence.