Why Every Author Needs a Website—Building Authority and Connecting with Readers

Photo of author

Danielle McLeod

Danielle McLeod is a highly qualified secondary English Language Arts Instructor who brings a diverse educational background to her classroom. With degrees in science, English, and literacy, she has worked to create cross-curricular materials to bridge learning gaps and help students focus on effective writing and speech techniques. Currently working as a dual credit technical writing instructor at a Career and Technical Education Center, her curriculum development surrounds student focus on effective communication for future career choices.

In today’s digital era, it is important for freelance writers to establish and maintain an online presence. 

While your primary focus may be on producing content for clients, having a personal website serves as a central portfolio piece. This lets you showcase your skills, expertise, and unique writing style. 

A website serves as a virtual resume and offers a glimpse into the value you bring to the table. Investing in an online presence through a personal website can effectively establish a strong professional brand in the competitive freelance writing industry. A strong brand name is important for building a reputation in the freelance writing industry. 

This article explains how a website can support your career and discusses the basics of building one. Tips concerning what to focus on and how to focus attention on your brand are also included.

Keep reading to learn how to support your personal branding through a strong, noticeable website that highlights what you have to offer. 

Why Does a Freelance Writer Need a Website?

Why Every Author Needs a Website—Building Authority and Connecting with Readers

Freelance writers can greatly benefit from creating a personal website. It can showcase writing samples and garner attention, helping them secure a steady client base. 

If you are still determining whether you are ready for a website, consider the following benefits to determine if now is the time.

Build Authority and Credibility

A professional website establishes you as a serious writer, showcasing your professionalism and expertise. It helps build trust and credibility with potential clients and sets you apart from others who may not have an online presence.

Control Your Narrative

With a website, you have full control over how you present yourself and your work. You can shape your brand image, highlight your strengths, and showcase your best writing samples. This provides an impressive portfolio that reflects your writing style and capabilities.

Direct Client Acquisition

Your website can act as a lead generator, attracting potential clients who relate to your niche and writing style. By optimizing your website for search engines and implementing effective marketing strategies, you can drive targeted traffic and convert visitors into clients.

Showcase Your Work

A website allows you to showcase a hand-picked selection of your best work. This enables potential clients to see the range and quality of your writing and increases the likelihood of securing writing projects.

Expand Your Reach

Having a website opens up opportunities to reach a wider audience. You can share your website and writing samples on social media, participate in guest blogging, or engage in content marketing to gain exposure to new clients or writing opportunities.

Support Personal Branding

A website provides a platform for you to build and enhance your personal brand as a freelance writer. You can craft a unique online identity and demonstrate your expertise in specific niches or industries. 

Support an Additional Revenue Stream

Your website can serve as a platform to generate additional income beyond client work. You can explore opportunities to sell e-books, online courses, writing-related products, or even offer coaching or consulting services. This diversifies your income streams and expands your potential revenue opportunities.

How to Build a Freelance Writer Website

Why Every Author Needs a Website—Building Authority and Connecting with Readers 2

Building a freelance writing website is one of the first steps in establishing a professional online presence and attracting potential clients. So here are some ways to build your freelance website:

Choosing a Platform

When choosing a platform to host your website, consider factors such as ease of use, design options, blogging capabilities, SEO features, and any specific requirements you may have as a freelance writer. It’s also important to take into account your level of technical expertise and the desired level of customization you’d like for your website.

Here are a few popular options to consider:


WordPress is a highly flexible and customizable platform for creating a professional website. It offers a wide range of themes and plugins, including those specifically designed for writers, making it an ideal choice for creating a content-rich website. WordPress also provides extensive blogging capabilities, easy content management, and SEO optimization options.


Squarespace is known for its user-friendly interface and visually appealing templates. It offers a selection of designs that can showcase your writing portfolio. Squarespace provides drag-and-drop functions without needing coding knowledge. It also includes features like blogging, SEO optimization, and e-commerce integration.


Wix is a beginner-friendly platform that offers a range of customizable templates that work well for writers. It provides an easy-to-use drag-and-drop editor, which allows you to easily create and modify your website’s design. Wix also includes blogging capabilities, SEO tools, and e-commerce functionality.

Creating a Domain Name

When selecting a domain name for your freelance writer website, consider these tips to choose a professional and memorable name:

Use Your Own Name

Whenever possible, consider using your own name as the domain name. This helps establish your personal brand and makes it easier for clients to find and recognize you.

Keep It Simple and Clear

Choose a domain name that is easy to remember. Avoid confusing visitors with complex or lengthy phrases, hyphens, or numbers. 

Reflect on Your Writing Niche

If you specialize in a particular writing niche, consider incorporating relevant keywords or terms into your domain name. This can make your website more discoverable in search engine results.

Consider Branding and Creativity

While using your own name is recommended, you can also get creative with your domain name if it aligns with your personal brand. Experiment with unique combinations of words or play with literary references that reflect your writing style or personality. Just ensure it remains professional.

Check Availability and Extensions

Before finalizing your domain name, check its availability across different domain extensions such as .com, .net, or country-specific extensions (.us, .uk, etc.). 

Research and Avoid Trademark Issues

To avoid legal issues, conduct a thorough search to ensure your chosen domain name doesn’t infringe on any trademarks or existing businesses. 

Essential Pages to Include

When building a website, it’s important to include essential pages that provide key information to attract and engage potential clients. Include the following pages:

About Page 

The About page is where you introduce yourself to potential clients. Include a professional bio highlighting your experience, expertise, and writing background. Share your unique selling points and any relevant accomplishments or qualifications. 

Portfolio Page

On the Portfolio page, you can showcase your best writing samples. Choose a selection of your strongest work that demonstrates your versatility and expertise across different niches or writing styles. 

Services Page

The Services page outlines the specific writing services you offer. Clearly describe the types of writing projects you specialize in, such as copywriting, content creation, or technical writing. Provide details about your process, turnaround time, and any additional value you bring to clients. 

Testimonials Page

If you have received positive feedback or reviews from previous clients, consider dedicating a page to them. Testimonials add social proof and credibility to your services. 

Contact Page and Contact Form

The Contact page is essential for potential clients to get in touch with you. Include a contact form that allows visitors to send you a message directly from your website. Additionally, provide alternative contact information, such as your email address or social media profiles. 


When designing your freelance writer website, it’s important to create a visually appealing and user-friendly platform that reflects your writing style and personal, recognizable brand.

Use a Clean and Minimalistic Layout

Avoid cluttered designs or excessive elements that may distract visitors from your writing. Use ample white space and a well-organized structure to create a visually pleasing and easy-to-read website.

Create Easy Navigation

Ensure that your website has intuitive navigation, making it easy for visitors to find the information they want. Use clear and descriptive menu labels like Home, About, Portfolio, Services, and Contact. Consider including a navigation menu that remains visible as visitors scroll down the page.

Maintain Consistent Branding

Maintain consistent branding throughout your website. Choose a color scheme, font selection, and visuals that align with your professional image. For example, if you have a formal writing style, you might prefer a clean and professional color palette, while vibrant colors could complement a more conversational style. 

Create Visual Appeal

Incorporate visuals to enhance the overall design of your website. Use high-quality images, relevant graphics, or even videos that work with your writing niche and create visual interest. 

Use a Mobile-Friendly Design

With the increasing use of mobile devices, it’s important to ensure your website is mobile-friendly. Test your website on different devices and screen sizes for visitors accessing your site from smartphones or tablets.

Additional Tips to Consider

Why Every Author Needs a Website—Building Authority and Connecting with Readers 1

Successful websites are more than just organization and design choices; they also include an integration of engagement with your viewers. Take a closer look at these additional tips:

Focus on Quality

Emphasize quality in content, design, and user experience. Ensure that your writing samples, portfolio, and overall website content are well-written and showcase your best work. 

Start a Blog

Consider incorporating a blog section into your website. Blogging allows you to demonstrate your expertise and engage with your audience. Regularly publishing high-quality blog posts relevant to your writing niche not only attracts visitors but also showcases your writing skills. It can also help with search engine optimization (SEO) and increase online visibility.

Consider an Email Newsletter

Building an email subscriber list and sending out a regular newsletter can be a powerful way to connect with potential clients and maintain relationships with existing clients. Offer valuable content, writing tips, industry updates, or exclusive offers to incentivize people to subscribe to your newsletter. 

Optimize for Search Engines

Implement basic SEO practices to improve your website’s visibility in search engine results. Research relevant keywords and incorporate them naturally in your website’s content, titles, headings, and meta descriptions. 

Include a Call-to-Action

Guide visitors on your website towards taking the desired action, such as contacting you for writing services or subscribing to your newsletter. Include clear and compelling calls-to-action (CTAs) throughout your website, strategically placed on pages like the homepage, services, and portfolio. 

Social Media Integration

Consider integrating your social media profiles into your website. Include social media icons or widgets that link to your professional profiles, such as LinkedIn, Twitter, or Instagram. 

Regularly Update and Maintain

Once your freelance writer website is up and running, make sure to update and maintain it regularly. Regularly publish new blog posts or content updates to keep your website fresh and relevant. 


In today’s digital age, a strong online presence is often the key to success, and an author’s website is a central hub for showcasing one’s work, expertise, and personality. It allows freelancers to curate their portfolios, highlight their achievements, and provide valuable information about their services.

Whether you are a writer, editor, designer, or any other creative professional, having an online presence is essential for staying competitive and relevant in today’s interconnected world. Aspiring freelancers should not hesitate to take the leap and create or improve their author website. It is a worthwhile investment that can yield long-term benefits.

Share your own experiences or tips in the comments section. Start to foster a community of freelancers who support and inspire each other on this exciting journey of building our online presence.