Razzmatazz or razzamatazz
A razzmatazz is a ploy to attract attention, it is usually loud or exuberant. It is thought to come from razzle-dazzle, and carries the connotation that the action is done to deceive or distract someone. It has no plural. Razzamatazz is a variant spelling of razzmatazz, and it is extremely less common. Some list it …