Freelance writing services involve a wide range of content creation jobs designed to meet the diverse needs of different businesses and projects. We live in a digital-first world, which makes the demand for high-quality, accurate, and engaging content pretty intense.
But, as a professional freelance writer of over 15 years, I can vouch for the fact that so many potential clients have no idea what type of freelance writing they really need. They just know that their blog posts need to be written, their about page might require some love, or their product descriptions need to be more enticing.
That’s where outsourcing content creation comes in! But where do you start? Where do you look? What can you expect?
Lucky for you, I cover important details about freelance writing services in this quick guide! You’ll learn what freelance writers can do for your business, how to hire a freelance writer, where to outsource content creation, and so much more!
Are you ready to align your content needs with the right kind of freelance writer? Let’s not waste another second!
What Can Freelance Writers Do for You?
Whatever your writing needs, there’s a freelance writer with the skills and experience to help. Let’s break down some of the more common services into core content, marketing materials, and specialized writing.
Core Content
Essentially, core content forms the sturdy backbone of your digital presence and is meant to engage your audience and reinforce your brand message.
- Blog posts: Blog posts, including business blogging, are vital to your online presence. You can hire freelance writers to produce compelling, SEO-friendly content that drives traffic to your site and engages readers, both new and old.
- Website copy: This covers everything from home pages to about us sections. Look for freelancers who can craft clear and concise copy that communicates your brand’s values and offerings.
- Social media content: A great freelance writer can capture your brand’s voice in snappy social media posts to boost engagement and foster community. This usually covers things like regular posts, visual posts, videos, and more.
- Email newsletters: This is the best way to keep your subscribers informed and interested. Your newsletters should highlight new products, tips, and company news. A writer will compile everything and create beautiful email newsletters that include all the most important details you wish to share.
- Product descriptions: You might have a great product, but if the description sucks, buyers will assume the product sucks too. Product descriptions can be the difference between browsing and buying, and a freelance writer can make sure they’re compelling and optimized.
Marketing and Sales Materials
It’s not enough to have a great product or service, an attractive website, or engaging blog posts. You have to stand out among your competition and prove to buyers why yours is the best. So, when it comes to converting prospects to customers, compelling marketing content is key.
- Case studies and whitepapers: You can establish your authority in the industry with in-depth analyses and reports that solve problems and showcase your successes. A writer can present this info in a way that’s easy for consumers to find and understand.
- Press releases: Are you launching a new product or planning a major change? A great freelance writer can help spread the word about company news with press releases that are structured to capture media attention.
- Sales scripts and presentations: Hiring a writer to equip your sales team with persuasive scripts and dynamic presentations can close more deals more easily.
- Ad copy: A writer can help drive conversions with ad copy that grabs people’s attention and speaks straight to the needs of your target, not just the masses online.
- E-books and lead magnets: When you’re ready to level up, find a freelance writer to help you create tangible products that are geared to help grow your buyer base. You can generate leads by offering valuable downloadable content that solves common customer problems.
Technical and Specialized Writing
Are you developing an app? Some kind of mechanical creation? A device? With more niche or complex needs, specialized writing services are available to help launch your product with all the right accompanying materials.
- Technical documentation: Writers can create accurate user manuals, FAQs, and help guides that are easy for your customers to understand and use.
- Grant proposals: You can secure funding with clear, compelling, and compliant grant proposals written by someone who knows what they’re doing.
- Medical and scientific writing: Most people turn to the Internet for answers to medical or scientific topics. If your company deals with these fields, having a writer can help convey complex information in accessible formats with writing that adheres to rigorous standards.
- Scriptwriting: Do you have a great product or service but never know what to say on camera? A freelance scriptwriter can help you craft scripts for YouTube videos, speeches for conferences, podcast outlines, and more.
- Editing and proofreading: Many freelance writers are also editors and proofreaders. If you need both services, look for writers who can demonstrate solid proof they can do both well.
What Are the Advantages of Using a Freelance Writer?
At this point, I think I’ve made the benefits of hiring a freelance writer pretty clear, but let’s go a little deeper and touch on the things that most people overlook.
Cost-effectiveness
Hiring freelance writers can be way more economical than employing full-time writers because you pay only for the work you need, when you need it, without the overhead of benefits and office space and paying salaries.
You also have the ability to “shop around” and find a writer with a rate that works with your budget.
Flexibility and Scalability
Most freelancers offer scalable services that allow you to ramp up content production when needed and scale back during slower periods. With in-house employees, you usually have to find things to fill their downtime. You don’t have to worry about that with freelancers.
Niche Expertise
I know there are many freelancers out there who specialize in specific sectors. We call them subject matter experts (SMEs). Hiring an SME can give your brand in-depth knowledge and tailored content that resonates with the target audiences.
Where Can You Find Freelance Writers?
The internet is overflowing with them. The trick is to use platforms that showcase proof of their work. Here is a quick list to get you started:
Ready to Hire a Freelance Writer?
When you invest in freelance writing services, you’re making a smart move if you’re aiming to enhance your content strategy without the excessive overhead of expanding an in-house team (or the headache of doing it yourself).
Freelancers bring a wealth of diversity, flexibility, and specialized expertise that can greatly boost your marketing efforts and overall online presence. I hope my little guide helped explain more about hiring freelancers. If you’re looking for even more information, I have a ton of other helpful tips right here on our site!