The word logo was first used in the mid-1930s. We will examine the definition of the word logo, where it came from and some examples of its use in sentences.
A logo is an emblem or graphic that represents a company or organization. Logos are used in advertising and branding uniforms, products, labels or other items in order to be quickly recognizable as belonging to a particular company or organization. Sometimes a logo involves the name or initials of a company, such as the FedEx logo. Other times a logo is some sort of abstract symbol or a graphic, such as the NBC peacock. The word logo is an abbreviation of the word logotype or logogram, from the Greek logo- meaning word, and typos meaning mark or image, or gram meaning a letter of the alphabet. The word logo was first used in advertising in the 1930s. The plural form is logos.
Sponsorship in many sports doesn’t involve much more than slapping a logo on overalls or advertising banners around the team’s grounds. (Forbes Magazine)
Back in October the Stingrays were looking for a new logo to be featured on the team’s specialty jersey to be worn during the club’s “Kids Takeover Night” Saturday against the Atlanta Gladiators. (The Charleston Post and Courier)
That’s the tagline of Fearless Nation, an Indianapolis startup that hopes to transform corporate logo apparel with clothes designed by and for women. (The Indianapolis Star)
The look, character and symbol of Santa Clarita Valley’s brand new water agency were scheduled to be unveiled in the form of a single identifiable logo introduced during special joint meeting of the new agency’s transition team Monday night. (The Santa Clarita Valley Signal)