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The $64,000 question

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  • The $64,000 Question was an American game show, broadcast in the late 1950s, in which contestants got the chance to win $64,000 for correctly answering a series of questions. Today, while most of us have never seen the game show, the phrase the $64,000 question remains as an idiom. Its definition is loose, but it usually means the crucial or essential question. Something referred to as the $64,000 question is usually an important issue whose outcome can’t be foreseen and on which much hinges.

    There are a few ways to write this idiom—including the $64,000 question, the sixty-four-thousand-dollar question, the 64,000-dollars question, and so on. Most writers who use it model it after the game show title, though the and question are usually uncapitalized.

    The $64,000 question will probably become less common. It refers to a TV show that is fading from memory, and it’s also a mouthful. Most writers opt to use the briefer million-dollar question.

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    Examples

    What kind of store it will be under the new management was the sixty-four thousand dollar question for the Lovettsville cooperative board. [Leesburg Today]

    The question of who will speak out as the United States under goes dramatic changes in the 21st century will be the 64,000 dollar question. [Latina Lista]

    At £80 a pop, the £64,000 question is, who would steal them? [Guardian]

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    Comments

    1. “We have no explanation for this.”
      that’s probably not meant to be funny, but I found it to be so!

    2. reardensteel says:

      The mutation of $64,000 to million dollar is kind of funny.

      Most people have no knowledge/memory of the game show, so they don’t see any significance in the amount.
      Furthermore, if the show were made today, certainly the amount would be closer to a million.

      So the mutation is perfectly logical, in one way, and yet arises primarily out of ignorance.

    3. Doug Ashford says:

      The original phrase is “$64 question,” meaning the crucial or most important aspect of an issue. When a pyramid-style game show was conceived, they named it The $64,000 Question in reference to this phrase.

      Incidentally the game show is still in existence on American television and is very much in the public eye.

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