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Advertise vs advertize

In a rare show of solidarity, both British English and American English spell advertise with an in all forms.

To advertise something is to do something to get people’s attention on that object, event, or person. Advertisements are commercials or billboards or print ads with a sole purpose of selling something, even an idea.

This term can be used in a figurative sense. If a girl advertised her presence, she made it abundantly clear she was in the room. Advertised can be used especially if the fact being declared was meant to be hidden.


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A person or company which advertises is an advertiser. 

Examples

Because Extraenergy doesn’t advertise, it is able to “pass on bigger savings to its customers,” Mr Childs added. [The Telegraph]

Coles was also ordered to display a Federal Court notice in its stores and on its website telling shoppers that it had broken Australian consumer law by falsely advertising bread products as “freshly baked” and “baked today”. [Sydney Morning Herald]

The leading candidates in Toronto’s mayoral race put out fresh advertisements this week, taking different tacks to entice voters with less than a month to go in the campaign. [Toronto Star]

“When ignorant folks want to advertise their ignorance, you don’t really have to do anything, you just let them talk. That’s what happened here,” the President said. [CNN]

From what I could tell, all the major, notable labels didn’t advertise that they didn’t chill-filter their whiskeys. [Houston Press]

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Comments

  1. “In a rare show of solidarity, both British English and American English spell advertise with an s in all forms.”

    It’s not a British/American difference. Both forms are used in Britain and the ‘z’ is the house style of Oxford.

    • AndrewofWare says:

      Sorry that’s wrong. All the Oxford English dictionaries that I have only use -ise. American spellings are shown in brackets, but there are none for advertise. The suffix -ise is used for extensions such as advertiser, advertisee, etc.

  2. As an act of defiance, I will only use advertize. I’ve added the word to my spell check. As an American, it makes sense for me to use this spelling since other -ise words use the more phonetic -ize suffix.

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