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About-face

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  • The American military drill command about-face, dating from the late 19th century, originally meant to turn about in the opposite direction. That meaning remains, but about-face is now more commonly used figuratively to mean a complete, sudden change in position, principle, or attitude. As a verb, it means to change one’s mind completely.

    In all its uses, about-face is hyphenated.

    Examples

    In these sentences, about-face is a noun:

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    The publisher of the UK’s Yellow Pages directories is implementing a strategic about-face to reduce its reliance on shrinking print revenues. [Financial Times]

    In an about-face, the Veterans Affairs Department announced today that several thousand more caregivers of severely disabled Iraq and Afghanistan vets will receive monthly stipends. [USA Today]

    Early bans in New York City and other places may have sped up the food industry’s about-face on trans fats. [Chicago Sun-Times]

    And the following are examples of the rarer verb sense of about-face:

    But sensing doom, they about-face and return to the house. [Boston Globe]

    Oakenfold remembers the skepticism coming from, in particular, Euro music magazines, which have about-faced and are now onboard. [Las Vegas Review-Journal]

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